Welcome to our first #behindthebrand of 2020! Today's feature is with Scentuals, A Canadian based business with deep roots. We deep dive with Founder, Mai about her story on the inception of the company, and her advice on starting a company.
What values do you have that you believe you carried into your brand and company?
The importance of using natural products free from harmful chemicals to heal everyday ailments. To pay attention and be mindful of what we are putting on and in our bodies.
What inspired Scentuals?
After my brother was diagnosed with cancer our family learned about toxins found in everyday products and how they were negatively affecting our health. This inspired me to create clean, natural products that I trust to be effective and safe for everyone.
What’s your favorite part of creating your products?
Creating and developing new products - having the freedom to test certain formulas and ingredients to figure out what works and what doesn’t is my favourite part. We are currently working on an organic blush to launch in 2020.
What was your biggest hurdle in creating your own skincare line?
Making new products takes time, sometimes a couple of years. We do everything in house from research and development, production, and marketing, so it is quite a long process and we want to get it right.
What advice do you give to people wanting to start their own business?
Don’t give up. If you have a vision or idea, make a business plan. Having a solid plan creates a strong foundation for you to succeed. It takes hard work and dedication to create a successful business, but stay persistent.
What is your favorite beauty ritual that leaves you looking and feeling naturally beautiful?
Prioritizing skin care as a part of my self-care routine. I love using our Anti-Aging Facial Collection every day. I also like to switch up my facial serum every month or two as I find the skin eventually adapts to certain ingredients.
We’re featuring Scentual’s Grapefruit Turmeric Hand Repair Cream in the Winter box, what prompted the creation of this product?
This is one of our best-selling products. We created it to nourish and repair those dry, hard-working hands - especially in the wintertime! Organic Argan oil, organic Aloe, and organic Shea butter deeply nourish the skin while Turmeric evens skin tone leaving radiant hands.