In today's #behindthebrand we are featuring Suk, Founder of Soukenberi. Soukenberi is a vegan skincare brand based in New York. All of their products are formulated with natural ingredients and essential oils to provide an overall aroma therapeutic experience. Read on to learn more about Suk's journey with Soukenberi, and the inspiration for the brand.
What values do you have that you believe you carried into your brand and company?
Whether I’m working on a project or creating a formula, I need to have an understanding of cause and effect before I can start. Once I start, I make it to the best of my abilities. No short cuts.
What inspired Soukenberi?
At the time, I was working as a freelance Tech Designer in the Fashion Industry. Companies hire me to alleviate their workload and to help meet deadlines. It’s pretty stressful. It was the idea of de-compressing after a long day at work that inspired the beginning of Soukenberi. I was blending fragrances to make candles as a hobby when the opportunity to dev fragrance for a hotel came up. I added personal care products to create a cohesive product line. But I have since shifted to vegan skincare when I noticed natural, vegan ingredients are better for you and the environment.
What’s your favorite part of creating your products?
Formulation. It is so satisfying when a formula you create comes together and is appreciated by your customers.
What has been your most exciting moment with Soukenberi so far?
When Soukenberi was chosen with a few other brands to be highlighted by Paypal during the 2017 Holiday Renegade Craft Fair in NY.
What was your biggest hurdle in creating your own skincare line?
Formulation. It’s a lot of trial and error, even though I studied organic skincare.
What advice do you give to people wanting to start their own business?
Don’t expect to be an overnight success. A business takes time to grow. You, as an Entrepreneur takes time to grow as well.
What is your favorite beauty ritual that leaves you looking and feeling naturally beautiful?
Facial. It makes me feel fresh and light.
We’re featuring Soukenberi’s Nourishing Hair Oil in the Winter box, what prompted the creation of this product?
I created this oil due to the texture change in my hair. As I get older, I noticed my hair gets drier, therefore frizzier. I didn’t see any improvement when using hair conditioner. So I decided I needed a better moisturizing agent - hence the oil.