Meet Reyna from KODO Collection. Since 2003, Reyna is has been studying, blending, creating and teaching workshops to teach people the benefits and how to integrate natural, organic ingredients into their everyday lives.
What values do you have that you believe you carried into your brand and company?
The values I personally hold, that I believe I carried into my brand is honesty and truthfulness - I am totally transparent about the ingredients that I use. I also appreciate the beauty in simplicity - this is apparent in my line of products. The skincare line is uncomplicated with a total of 4 products to achieve healthy, beautiful skin.
I also am drawn to beauty in all aspects whether it is art, nature, scent, or language, it all inspires me. I always reach as far as I can go when it comes to creating a product rich with beauty. The look, feel, scent - it all has to be beautiful and there is no compromise.
What’s your favorite part of creating your products?
Believe it or not, the part that I enjoy the most is formulating. I love the research. I love the trial and error. I love the failure and success that comes with formulating. It's like solving a beautiful, yet complex puzzle.
What inspired KODO Collection?
Lots of things inspired KODO, but I will focus on what matters most. My friends and family were tired of purchasing over priced, under-delivering products. Crappy "green beauty" products that I could see through. I knew that with the knowledge and skills I had acquired over the years that I was more than capable of developing a natural skin and body care line that would satisfy the pocket book, and the needs of our body, mind and spirit.
What was your biggest hurdle in creating your own skincare line?
The biggest hurdle in creating my own skincare line is MARKETING!! I suck at marketing - that is not where my natural talents lie. I struggle with "advertising" and the "beauty" business in general because I feel like it can be insensitive and surface level, instead of making people feel good about themselves. In general, it can make our people feel insecure about themselves and I try really hard to stay away from that. At heart I am a maker, not a marketer.
You’ve been practicing and sharing beauty secrets and daily rituals for over 15 years. What is your favorite or most important daily ritual that you practice?
I can't narrow down my most important or favourable daily ritual down to one thing! It is a toss up between moisturizing and bathing. I am a bathing freak! I could never, not nourish my skin (FLORA obvs) but almost every day I treat myself to a bath and every time I go all out. (bath salts, clay masks, flowers, oils, everything) What can I say -- it’s my thing.