Welcome to our last, but certainly not least #cleanbeautyspotlight of Fall! Today we’re speaking with Tayler, Founder of Midnight Paloma. With over 12 years of retail experience, Tayler curated and developed Midnight Paloma to embody modern design, clean ingredients, and self-care rituals.
What inspired Midnight Paloma?
I was really inspired by a lot of things. I started the line while I still co-owned a beauty boutique in Yaletown. We were starting to see so many cool, unique clean brands. I had seen many brands over the years and kind of had an idea of what I wanted to create. Charcoal was a hot ingredient at the time, but most of the products that were using it were way too reactive for my sensitive skin. The Detox Mask was something I wanted to create for everyone to be able to use and that’s kind of how it all got started. I launched with 5 products, all featuring charcoal (minus the Face Oil) and ironically enough they are still some of our best sellers. The name Midnight Paloma represents what went into that first collection. Midnight for the dark grey colour from the ingredient charcoal and Paloma for the scent blend in the body care: blood orange, lime, vanilla + grapefruit.
We love that you’re a new mama! How has being a mom changed or affected the way you view and do business now?
Yes, my son just turned 2. It’s gone by so fast. Becoming a mom has changed me so much. In terms of how it’s affected the way I am with business, I’d say it’s made me a lot more efficient. I simply don’t have the time I used to have to devote, so I still work hard, but I have to work smart especially with my time management. It’s allowed me to delegate and ask for help more as well, which was something I always had a hard time doing before. And, I think I’ve learned not to sweat the small stuff as much. Everything always works out and becoming a parent really gives you perspective on what matters.
What made you decide to create this newest lineup of more skincare focused products?
I’ve always loved skincare, it's the real root of my passion in this industry. So skincare was something that was always on my mind. But I really wanted to infuse clean ingredients with science backed formulas. It took a really long time, but I’m so happy with our skincare - its concentrated and beautiful.
What has been your most exciting moment with Midnight Paloma so far?
So hard to answer. There have been many moments. I started this company alone, working out of my kitchen, then to my parents, now to a warehouse. I guess for me it's all about connection. I get to work with an amazing team everyday, we have an amazing set of retailers who sell our products or when we hear from a customer who loves something - those are always exciting moments and give me so much joy.
We’ve watched Midnight Paloma grow and blossom over the last few years since we first met - what are some lessons learned over the last couple of years?
PATIENCE. That’s a tough one for me. I’m very much the type of person that wants everything right away. And that’s just not how business works. Good things take time, and that goes into everything when you own a brand. Creating a new product, developing a new strategy, rebranding, whatever. I’ve learned that it’s always worth it not to rush and take the time whatever I’m working on deserves. But I’ve definitely learned that the hard way (a few times!)
What is your favorite beauty ritual that leaves you looking and feeling naturally beautiful?
If I’m being completely honest, since becoming a mom my routine has taken a bit of a back seat. I used to spend a lot of time on it, now it's a bit more basic BUT even just using our Cleansing Balm with our Mitt then applying the Face Oil and massaging my face with the Gua Sha feels so good, and I really notice a difference in my skin right away.
What’s coming up next for Midnight Paloma?
We’ve got a big collaboration happening for the holidays with Brunette the Label which I’m SO excited about. I’ve been wanting to do a collab for awhile and this seemed like such an amazing fit. We will be launching an 8 piece collection on Oct 15th, I can’t wait.
We’re so excited to be featuring one of Midnight Paloma’s newest products, the Everyday Moisturizer in our Fall box. What prompted the creation of this product?
When I used to own the store, I was always so surprised by how many people didn’t use moisturizer. I wanted to create something that concentrated, fast absorbing and good for all skin types. I love our Everyday Moisturizer - it’s perfect for daily use.