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What Does Clean Beauty Mean?

by Jessika Noda |

You've heard that parabens, sulphates, and perfumes are no no ingredients in Skincare. You've heard that up to 60 percent of chemicals applied to your skin can be absorbed by your body. So what does it all mean?

What is “all natural” when it comes to skincare? Since there are no strict regulations in North America about what this means, all natural is a spectrum. At Jiyubox, our definition of all natural means that ingredients can be nature identical. This means we'll work with an ingredient not derived from nature (synthetically processed) but is identical in chemical structure to same ingredient found in nature is acceptable.

The most simple and common example of this is citric acid. Citric acid is a PH regulator that is often found in lemon peel. Since it would take an absurd amount of lemon peels to create enough product, and it would be harmful to the environment to produce this many lemons, citric acid is typically synthesized in a lab to have the exact same chemical make up the its natural counterpart.

But where you start when there's so much information out there? It can be super overwhelming to figure out what ingredients to watch out for and avoid if you’re at the beginning of your clean beauty journey. Here's a list of ingredients we don't include in any of our boxes. When you're reading ingredient lists, these harmful ingredients are usually types of fillers and are listed at the bottom of the list so they’re the last thing you’ll see:

-ALCOHOLS: There are good and bad alcohols. Some of the bad alcohols include methanol, isopropyl alcohol, propanol, benzyl alcohol, and SD alcohol (alcohol denat.) to name a few. 

-ALS (Ammonium Lauryl Sulfate): Typically used as a foaming agent, sulfates remove oils and can strip the natural oils from our skin and hair.

-Aluminum Powder: Has been found to be toxic to the nervous system and may also disrupt hormone balances.

-BHA and BHT: They are possible cancer causing ingredients and can act as a tumour promoter in certain situations.

-DEA (Diethanolamine): This creates a lather in shampoos and skincare. It can cause irritation in skin, eyes, and lungs and can increase the risk of cancer.

-Formaldehyde: Widely used as a preservative in skincare and cosmetics, it can cause irritation of the skin, lungs and eyes. 

-Oxybenzone: Commonly used in sunscreens, studies have shown it can lead so lower testosterone levels and can cause reproductive disruption.

-Parabens: These are preservatives used in many skincare and cosmetics products. There are many arguments for and against this ingredient, however, some argue that over exposure can lead to breast cancer, and disrupt the endocrine system.

-PEG (Polyethylene Glycol): A petroleum-based compound, it's commonly used in cosmetics to promote quick absorption. These ingredients can cause skin irritation as well as reduce skin's moisture levels, speeding up signs of aging.

-Perfumes: A common ingredient in skincare and cosmetics, perfumes are a blend of natural and synthetic ingredients (of which don't need to be labelled). They're known to irritate skin, and have negative hormonal effects. 

-Phthalates: Used as a solvent in hair products and skincare, they've been linked to endometriosis and early puberty in girls as well as causing reproductive abnormalities and reduced fertility in males. 

-SLS: SLS penetrates the deep layers of the skin where new skin cells are being formed. As an irritant, it shows up on the surface as redness, itchiness, and dryness.

-Sulfates: Another widely disputed ingredient, sulfates are known to strip away skin's moisture causing increased irritation. 

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