The concept of the subscription box isn't new or groundbreaking but it is an industry that is growing in popularity. In 2016, the subscription box market grew to $2.6 billion in the US in comparison to 5 years earlier when the industry was only sitting at $57 million. So for such a booming business model, what is it that entices the consumer? Why should one order in the first place? Read below and we think you will be clicking that 'add to cart' button in a matter of minutes.
Online shopping is convenient. Plain and simple. While it may not be everyone's first choice, there is no doubting the accessibility and ease of shopping on the average website. So, when you mix a curated box of goodies that simplifies the decision making process with a direct to consumer business model, you've hit a sweet spot.
Each Jiyubox is filled with a variety of hand-picked items. However, not just anything makes the cut. With Jiyubox, it is important that we only curate all-natural, clean products to ensure that our consumers are receiving the highest quality (and safest) products out there.
3. Introduction to new products & brands
One of our favorite reasons for purchasing a subscription box is the education it brings. Whether it's learning about a new local brand that's on the scene or being given a product that you've never had in your skincare routine before, it is great to learn more about the companies and products that are out there.
Laugh if you want but the unboxing of a subscription box is one of the best parts. Regardless of the item or items in the parcel, the thrill of receiving a package in the mail and opening it not fully knowing what each box entails may just give you flashbacks to Christmas morning. Good flashbacks of course.
Tell us - why do you order subscription boxes? Let us know in the comment section!