The word Jiyu means “freedom” in Japanese. After years in the tech industry, Jessika decided it was time to do something different. With the ultimate goal: Freedom. Freedom from the 9 to 5 grind, freedom to explore, freedom to learn and freedom to pursue a passion.
There is a ton of information out there on the good, the bad, and the ugly of ingredients for our skin. It's overwhelming. That's when we realized that it can be really difficult to make the switch. Not only because of information overload, but also the amount of time it takes to research and go out to test and purchase products.
Because of this, we made it our mission to make natural skincare, beauty, and wellness convenient for everyone from the career hungry millennial, to the multitasking parent.
Jessika is the Founder of Jiyubox. When Jessika started integrating a plant-based diet and lifestyle, it also opened up her eyes to the fillers, chemicals, and questionable practices many of the major brands we grew up with and still use to this day.
Jessika is a big believer in community, and knows she wouldn't be where she is today without the support and encouragement of the people around her. This drove her decision to work with Indie brands rather than large, well-known brands in an effort to support the smaller business owners who are truly passionate about what they are creating.